Business Rules Mining Using GUHA Method for the Personalization of Commercial Offers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31140%2F17%3A00050272" target="_blank" >RIV/61384399:31140/17:00050272 - isvavai.cz</a>
Result on the web
<a href="http://inzeko.ktu.lt/index.php/EE/article/view/15767" target="_blank" >http://inzeko.ktu.lt/index.php/EE/article/view/15767</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5755/j01.ee.28.2.15767" target="_blank" >10.5755/j01.ee.28.2.15767</a>
Alternative languages
Result language
angličtina
Original language name
Business Rules Mining Using GUHA Method for the Personalization of Commercial Offers
Original language description
Main topics of the document: business rules; e-commerce; e-mailing; GUHA; personalized marketing
Czech name
—
Czech description
—
Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Inzinerine Ekonomika-Engineering Economics
ISSN
1392-2785
e-ISSN
—
Volume of the periodical
28
Issue of the periodical within the volume
2
Country of publishing house
LT - LITHUANIA
Number of pages
10
Pages from-to
215-224
UT code for WoS article
000402649600011
EID of the result in the Scopus database
2-s2.0-85019486864