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The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F14%3A00045468" target="_blank" >RIV/61384399:31160/14:00045468 - isvavai.cz</a>

  • Result on the web

    <a href="http://www.iises.net/proceedings/14th-international-academic-conference-malta/table-of-content?cid=9&iid=25&rid=2940" target="_blank" >http://www.iises.net/proceedings/14th-international-academic-conference-malta/table-of-content?cid=9&iid=25&rid=2940</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market

  • Original language description

    Main topics of the document: brand; brand management; brand value; brand equity; brand attitude; methods for brand valuation; international valuation standards

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2014

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of the 14th International Academic Conference

  • ISBN

    978-80-87927-06-9

  • ISSN

  • e-ISSN

  • Number of pages

    9

  • Pages from-to

    156-164

  • Publisher name

    International Institute of Social and Economic Sciences (IISES)

  • Place of publication

    Praha

  • Event location

    La Valletta

  • Event date

    Oct 28, 2014

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article