The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F14%3A00045468" target="_blank" >RIV/61384399:31160/14:00045468 - isvavai.cz</a>
Result on the web
<a href="http://www.iises.net/proceedings/14th-international-academic-conference-malta/table-of-content?cid=9&iid=25&rid=2940" target="_blank" >http://www.iises.net/proceedings/14th-international-academic-conference-malta/table-of-content?cid=9&iid=25&rid=2940</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market
Original language description
Main topics of the document: brand; brand management; brand value; brand equity; brand attitude; methods for brand valuation; international valuation standards
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 14th International Academic Conference
ISBN
978-80-87927-06-9
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
156-164
Publisher name
International Institute of Social and Economic Sciences (IISES)
Place of publication
Praha
Event location
La Valletta
Event date
Oct 28, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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