Brand Valuation Practices of Small and Medium-Sized Enterprises in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F15%3A00047904" target="_blank" >RIV/61384399:31160/15:00047904 - isvavai.cz</a>
Result on the web
<a href="http://www.iises.net/proceedings/18th-international-academic-conference-london/table-of-content/detail?article=brand-valuation-practices-of-small-and-medium-sized-enterprises-in-the-czech-republic" target="_blank" >http://www.iises.net/proceedings/18th-international-academic-conference-london/table-of-content/detail?article=brand-valuation-practices-of-small-and-medium-sized-enterprises-in-the-czech-republic</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Brand Valuation Practices of Small and Medium-Sized Enterprises in the Czech Republic
Original language description
Main topics of the document: brand; brand equity; brand management; brand value; methods for brand valuation
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 18th International Academic Conference
ISBN
978-80-87927-11-3
ISSN
2336-5617
e-ISSN
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Number of pages
7
Pages from-to
274-280
Publisher name
International Institute of Social and Economic Sciences (IISES)
Place of publication
Prague
Event location
London, United Kingdom
Event date
Aug 25, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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