Registration and valuation of brands as intangible assets of micro-enterprises in south bohemian region of the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F15%3A00047861" target="_blank" >RIV/61384399:31160/15:00047861 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Registration and valuation of brands as intangible assets of micro-enterprises in south bohemian region of the Czech Republic
Original language description
Main topics of the document: brand; brand equity; brand management; brand value; methods for brand valuation; registered trademark; intellectual property protection
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 6th Scientific Conference for PhD. Students and Young Researchers
ISBN
978-80-245-2115-2
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
13-22
Publisher name
Oeconomica
Place of publication
Jindřichův Hradec
Event location
Jindřichův Hradec
Event date
Oct 30, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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