Modeling of Symmetric and Asymmetric Advertising Scheduling Strategies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F18%3A00052269" target="_blank" >RIV/61384399:31160/18:00052269 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Modeling of Symmetric and Asymmetric Advertising Scheduling Strategies
Original language description
Main topics of the document: asymmetric macro scheduling advertising allocation strategy; symmetric macro scheduling advertising allocation strategy; Czech Republic; advertising management; pulsing
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50602 - Public administration
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
The 8th Global Innovation and Knowledge Academy
ISBN
978-84-09-00253-5
ISSN
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e-ISSN
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Number of pages
12
Pages from-to
"nestrankovano"
Publisher name
Global Innovation and Knowledge Academy (GIKA)
Place of publication
Valencia
Event location
Valencia
Event date
Jun 25, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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