Advertising Management of Macroscheduling Pulsing Strategies: Empirical Evidence of the Czech TV Market
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F15%3A00047220" target="_blank" >RIV/61384399:31160/15:00047220 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Advertising Management of Macroscheduling Pulsing Strategies: Empirical Evidence of the Czech TV Market
Original language description
Main topics of the document: asymmetric macroscheduling advertising allocation strategy; symmetric macroscheduling advertising allocation strategy; Czech Republic; advertising management; scheduling; pulsing strategy
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Innovation and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth
ISBN
978-0-9860419-5-2
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
2985-2995
Publisher name
International Business Information Management Association (IBIMA)
Place of publication
USA
Event location
Madrid, Spain
Event date
Nov 11, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000366872700310