TV Advertising Reach: Model for Effective Scheduling
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61384399%3A31160%2F19%3A00054280" target="_blank" >RIV/61384399:31160/19:00054280 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1007/978-3-658-24878-9_17" target="_blank" >http://dx.doi.org/10.1007/978-3-658-24878-9_17</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-658-24878-9_17" target="_blank" >10.1007/978-3-658-24878-9_17</a>
Alternative languages
Result language
angličtina
Original language name
TV Advertising Reach: Model for Effective Scheduling
Original language description
Main topics of the document: advertising management; advertising exposure; TV commercials; artificial neural network
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
—
OECD FORD branch
50602 - Public administration
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Advances in Advertising Research X: Multiple Touchpoints in Brand Communication
ISBN
978-3-658-24877-2
Number of pages of the result
14
Pages from-to
215-228
Number of pages of the book
240
Publisher name
Gabler Verlag
Place of publication
Wiesbaden
UT code for WoS chapter
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