Diversity in Unity: Communication Strategies and Target Reader in Three Women´s Magazines

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F09%3AA1100VS7" target="_blank" >RIV/61988987:17250/09:A1100VS7 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Diversity in Unity: Communication Strategies and Target Reader in Three Women´s Magazines

Original language description

Drawing upon the methodology of mass media text analysis suggested by Fairclough, the study offers an insight into the divergences and convergences in the discourse of women?s magazines. Even though the magazines discussed apparently differ in target audience (with regard to age, social status, professional or family role), the distinguishing features generally do not exceed a unifying, constant frame based on providing advice, building a women?s world with men marginalized or excluded, and largely employing the linguistic features of advertising discourse.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AI - Linguistics

OECD FORD branch

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Project

<a href="/en/project/GA405%2F07%2F0176" target="_blank" >GA405/07/0176: Communication and textual strategies in radio, magazine, commercial and academic texts (a contrastive analysis of English and Czech discourse)</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2009

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Ostrava Journal of English Philology

ISSN

1803-8174

e-ISSN

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Volume of the periodical

1

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

187

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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