Text Colonies or Hypertexts: On the Unified Discontinuity in Lifestyle Magazine Discourse

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F11%3AA12011RY" target="_blank" >RIV/61988987:17250/11:A12011RY - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Text Colonies or Hypertexts: On the Unified Discontinuity in Lifestyle Magazine Discourse
Original language description
Unified discontinuity reflects here two opposite but complementary tendencies significantly shaping the structure of texts in lifestyle magazine discourse. The paper attempts to provide an insight into the inner variability of the text type, to reveal the mechanisms of cohesion and coherence in play, and finally to relate the colony text type to the typology of hypertexts. The choice of the colony text type in this discourse is presented here as a specific communication strategy promoting interactivity,achieving economy of expression and contributing to the visual attractiveness of the magazines.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AI - Linguistics
OECD FORD branch
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Project
<a href="/en/project/GA405%2F07%2F0176" target="_blank" >GA405/07/0176: Communication and textual strategies in radio, magazine, commercial and academic texts (a contrastive analysis of English and Czech discourse)</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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