Advertising Education: Interpersonal Aspects in the Genre of University Websites

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F11%3AA12013VN" target="_blank" >RIV/61988987:17250/11:A12013VN - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Advertising Education: Interpersonal Aspects in the Genre of University Websites
Original language description
The paper focuses on a specific instance of institutional discourse, namely on the Internet university presentations targeted at prospective applicants and students. Applying methodology based on Halliday's functional systemic linguistics and drawing upon research results in genre analysis (Swales, Bhatia, Martin), the analysis provides an insight into the generic properties of university presentations, reveal the extent to which these texts are shaped by their persuasive communicative intentions, and determine the specificities of the manifestation of the interpersonal metafunction in this type of institutional discourse. The corpus includes website presentations of British, American and Czech universities, both texts published exclusively on the webpages and texts of brochures and prospectuses available on the web and in a print form.
Czech name
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Czech description
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Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Power and Persuasion: Interpersonal discourse strategies in the public domain
ISBN
978-80-7368-643-7
Number of pages of the result
30
Pages from-to
44-73
Number of pages of the book
111
Publisher name
Filozofická fakulta Ostravské univerzity v Ostravě
Place of publication
Ostrava
UT code for WoS chapter
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