The Polyphony of a Super-Genre: Blog as a Heteroglossic Element in University Websites

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F16%3AA1601G3X" target="_blank" >RIV/61988987:17250/16:A1601G3X - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Polyphony of a Super-Genre: Blog as a Heteroglossic Element in University Websites
Original language description
The paper focuses on institutional websites, particularly the websites of selected British, North American and Czech universities, exploring their generic status and characteristics. Drawing upon a multi-faceted corpus analysis anchored in a Hallidayan Systemic Functional approach, the related, recently developed fields of genre analysis and multimodal discourse analysis, and Bakhtin?s concept of polyphony in text, the study focuses on the complexity of the generic structure of the websites, which givesrise to their heteroglossic nature. Students? blogs are presented as a sub-genre of the super-genre of university websites, incorporating an array of socially differentiated voices into primarily monoglossic institutional discourse.
Czech name
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Czech description
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Project
<a href="/en/project/EE2.3.20.0222" target="_blank" >EE2.3.20.0222: The Reinforcement of the Development of the Centre for Research in English and German Professional Discourse at University of Ostrava, Faculty of Arts</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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