"And this is the view from outside my window": On text and image interplay in university website blogs

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F17%3AA1801RCL" target="_blank" >RIV/61988987:17250/17:A1801RCL - isvavai.cz</a>

Result on the web

<a href="https://www.degruyter.com/downloadpdf/j/topling.2017.18.issue-2/topling-2017-0012/topling-2017-0012.pdf" target="_blank" >https://www.degruyter.com/downloadpdf/j/topling.2017.18.issue-2/topling-2017-0012/topling-2017-0012.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1515/topling-2017-0012" target="_blank" >10.1515/topling-2017-0012</a>

Result language

angličtina

Original language name

"And this is the view from outside my window": On text and image interplay in university website blogs

Original language description

The paper focuses on the institutional website as a complex genre with a relativelydiscontinuous inner structure, which is, however, coherent and cohesive, and unified by acommon communication goal(s). The website is viewed as a discourse colony consisting ofindependent but related components realized in an array of subgenres, some of which aretypical of the academic/institutional environment while others come from different discoursedomains and are employed as embedded genres. The paper focuses on the blog as anembedded genre, its forms and functions within university websites, and particularly on itspotentially multimodal character, i.e. the interplay of the verbal content of the blog and thenon-verbal elements, esp. photographs, which co-create the producer?s message to theaddressee. Drawing upon the recently developed field of multimodal discourse analysis withinHallidayan Systemic Functional Linguistics, particularly Martinec and Salway?s model, the paperexplores the level to which the modes are integrated and the ways they contribute to meaningmakingin the genre.

Czech name

—

Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

—

OECD FORD branch

60203 - Linguistics

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Topics in Linguistics

ISSN

1337-7590

e-ISSN

2199-6504

Volume of the periodical

18

Issue of the periodical within the volume

2

Country of publishing house

SK - SLOVAKIA

Number of pages

13

Pages from-to

81-93

UT code for WoS article

000419693200006

EID of the result in the Scopus database

2-s2.0-85040908545