U.s. UNIVERsITY WEBsITEs As sPECIFIC MULTIMODAL TEXTs

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216208%3A11320%2F25%3AJRJKE3NV" target="_blank" >RIV/00216208:11320/25:JRJKE3NV - isvavai.cz</a>

Result on the web

<a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182580426&doi=10.32342%2f2523-4463-2023-2-26%2f2-1&partnerID=40&md5=f8472db1b78b39c900373f6f7f475f74" target="_blank" >https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182580426&doi=10.32342%2f2523-4463-2023-2-26%2f2-1&partnerID=40&md5=f8472db1b78b39c900373f6f7f475f74</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.32342/2523-4463-2023-2-26/2-1" target="_blank" >10.32342/2523-4463-2023-2-26/2-1</a>

Result language

angličtina

Original language name

U.s. UNIVERsITY WEBsITEs As sPECIFIC MULTIMODAL TEXTs

Original language description

The aim of the article was to study the specifics of the interfaces of the U.S. university websites as multimodal heterogeneous texts that synthesize elements of educational, scientific and advertising discourses. The overall objectives to achieve the established goal were as follows: to identify and distinguish the types of multimodal means on the U.S. university website, which contribute to its genre mixing and genre embedding; to establish the nature of the interaction of verbal, non-verbal and para-verbal components of the U.S. university websites, and to determine their pragmatic features. The methodological basis of the research was a complex of the following methods: analysis (to study multimodal components of the university website as a specific multimodal text), synthesis (to identify the features of the integration of multimodal means of the websites of American universities), observation (for the selection of fragments with verbal means that actualize the visual content and the selection of visual fragments to actualize the verbal content), the method of discourse analysis (to highlight specific fragments of websites that arouse the interest of the authors of this articleб and have a meaningful content), structural method (to analyze the university website as a whole structure, which is provided by separate means of cohesion), functional method (to clarify the pragmatic potential of multimodal elements of the university website, which are means of communication between the university and the reader of its website). It also employed the system functional (drawing on the provisions of linguistic metafunctions, and focusing on the categories of the grammar of visual design) and the socio-semiotic (grounding on the interrelationship of modes, their compatibility and social needs for which they serve, making meanings) approaches.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Project

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Continuities

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Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Visnyk Universitetu Imeni Alfreda Nobelya. Seriya: Filologichni Nauki

ISSN

25234463

e-ISSN

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Volume of the periodical

2

Issue of the periodical within the volume

26(2)

Country of publishing house

US - UNITED STATES

Number of pages

18

Pages from-to

9 - 26

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85182580426