The Interpersonal Function in the Discourse of Commercial Websites
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F11%3AA12013VP" target="_blank" >RIV/61988987:17250/11:A12013VP - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Interpersonal Function in the Discourse of Commercial Websites
Original language description
This chapter presents a contrastive analysis of the discourse of British and Czech commercial websites from the car industry. Drawing on a framework based on Hallidayan systemic functional linguistics applied to critical discourse analysis, the author focuses on the strategies by which the texts construct identities and relationships for the discourse participants. Qualitative research methods are complemented by a quantitative corpus analysis tracing the relationship between the investigated discourseproperties and two key context variables: the target market (UK or Czech Republic) and the product type.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
AI - Linguistics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Power and Persuasion: Interpersonal discourse strategies in the public domain
ISBN
978-80-7368-643-7
Number of pages of the result
33
Pages from-to
11-43
Number of pages of the book
111
Publisher name
Filozofická fakulta Ostravské univerzity v Ostravě
Place of publication
Ostrava
UT code for WoS chapter
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