'You love the open road...': Building identities and relationships in car advertising discourse

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F10%3AA1100Z8P" target="_blank" >RIV/61988987:17250/10:A1100Z8P - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
'You love the open road...': Building identities and relationships in car advertising discourse
Original language description
This paper addresses the construction of identities and relationships as a manipulative strategy in advertising discourse. Based on a corpus of British and Czech promotional brochures, the study applies an approach grounded in Critical Discourse Analysis, identifying ways in which text-producers attempt to create simulated identities for themselves and their readers. The author addresses the texts? construction of virtual relationships between the addresser and the addressee in terms of positive and negative ?face?. The study also discusses the extent to which the corpus reveals contrastive differences in strategies and discourse preferences between the British and Czech texts.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AI - Linguistics
OECD FORD branch
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Project
<a href="/en/project/GA405%2F07%2F0176" target="_blank" >GA405/07/0176: Communication and textual strategies in radio, magazine, commercial and academic texts (a contrastive analysis of English and Czech discourse)</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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