Building identities and relationships in commercial websites: a contrastive view of communication strategies

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F10%3AA1100Z9Z" target="_blank" >RIV/61988987:17250/10:A1100Z9Z - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Building identities and relationships in commercial websites: a contrastive view of communication strategies

Original language description

This paper addresses the construction of identities and relationships as a communication strategy in commercial websites. Based on a corpus of Czech and British sites, the study applies an approach grounded in Critical Discourse Analysis and identifies ways in which text-producers attempt to create simulated identities for themselves and their readers, manipulating the reader?s mental models of the communicative situation for commercial gain. The author then addresses the texts? construction of virtualrelationships between the producer and the reader, both in terms of distance or closeness (negative and positive ?face?) and in terms of the equality or inequality of status of the two participants. The study also discusses the extent to which the corpusreveals contrastive differences in strategies and discourse preferences between the British and Czech websites.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AI - Linguistics

OECD FORD branch

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Project

<a href="/en/project/GA405%2F07%2F0176" target="_blank" >GA405/07/0176: Communication and textual strategies in radio, magazine, commercial and academic texts (a contrastive analysis of English and Czech discourse)</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2010

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Discourse and Interaction

ISSN

1802-9930

e-ISSN

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Volume of the periodical

3

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

16

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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