Structural and Cognitive Stereotyping in Lifestyle Magazines for Women

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F12%3AA13014OQ" target="_blank" >RIV/61988987:17250/12:A13014OQ - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Structural and Cognitive Stereotyping in Lifestyle Magazines for Women

Original language description

A stereotype, be it a phenomenon of linguistic structure or a reflection of cognitive schemata, belongs among the key features defining the discourse of lifestyle magazines, and women?s magazines in particular. Drawing upon Tárnyiková?s definition of structural stereotypes and van Dijk?s theory of macrostructures, this study explores stereotypes as the interface of the recurrence of form and meaning, and aims to provide an insight into the interplay between the stereotypes realized on the level of microstructures and the stereotypes on the macrostructural level. The multifunctional nature of stereotypes includes their role in the mechanisms of textual cohesion as well as in the cognitive processes of reflecting existing scripts or schemata and developing new ones. Due to its multidimensionality, stereotyping serves as an effective communication strategy.

Czech name

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Czech description

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Type

C - Chapter in a specialist book

CEP classification

AI - Linguistics

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2012

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name

Discourse Interpretation. Approaches and Applications.

ISBN

978-1-4438-3632-6

Number of pages of the result

14

Pages from-to

209-222

Number of pages of the book

231

Publisher name

Cambridge Scholars Publishing

Place of publication

Newcastle upon Tyne, Velká Británie

UT code for WoS chapter

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