Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17310%2F21%3AA22028CS" target="_blank" >RIV/61988987:17310/21:A22028CS - isvavai.cz</a>
Result on the web
<a href="https://ijournalse.org/index.php/ESJ/article/view/424" target="_blank" >https://ijournalse.org/index.php/ESJ/article/view/424</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.28991/esj-2021-01256" target="_blank" >10.28991/esj-2021-01256</a>

Result language
angličtina
Original language name
Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets
Original language description
The paper deals with a comprehensive interpretation of the term neuromarketing, as a discipline that applies neuroscientific methods to analyze and to understand human behavior in relation to markets and market exchanges. Due to the topic, this paper presents mainly secondary data, next the questionnaire is used. One of the main benefits of neuromarketing is the potential to measure accurate, objective data that can be used to make informed decisions in management practice. However, it is currently only a complement to other areas of marketing and will be beneficial if it is used to obtain otherwise inaccessible data.
Czech name
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Czech description
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Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50301 - Education, general; including training, pedagogy, didactics [and education systems]

Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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