Neuromarketing as a Basis for Online Research
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F12%3A43868181" target="_blank" >RIV/70883521:28120/12:43868181 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Neuromarketing as a Basis for Online Research
Original language description
This paper describes the field of neuromarketing and its development. It explains the principles of research using brain scanning technologies and what informations it is possible to find out by that research. It is clarified how it is used in marketingfield especially in marketing research in particular for commercial purposes. Paper also contains studies that show sense of neuromarketing. There is a short notice about some ethics problems connected with gathering information about the human brain. This whole concept is one of the fundamental basis of the planned research which will be implemented on the Internet medium. It is based on the fact that neuromarketing has been used only for research of brand, product, merchandising or advertising Marketing principles, however, also apply to the world of the Internet. The result of that research will be the analysis that shows how users perceive various sensations on the Internet.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Croatian Journal Of Education-Hrvatski Casopis Za Odgoj I Obrazovanje
ISSN
1848-5189
e-ISSN
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Volume of the periodical
14
Issue of the periodical within the volume
1
Country of publishing house
HR - CROATIA
Number of pages
6
Pages from-to
181-186
UT code for WoS article
000310121500024
EID of the result in the Scopus database
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