ETHICAL ASPECTS OF NEUROMARKETING
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43874605" target="_blank" >RIV/70883521:28120/16:43874605 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
ETHICAL ASPECTS OF NEUROMARKETING
Original language description
Due to the development of new technologies and new neuroscience findings, the desire to understand the brain of the consumer is increasing. Methods of neuromarketing can be used to identify the needs and wishes of consumers. The acquired information can then be applied to marketing, which helps to persuade, inform or influence current and also potential customers. The main aim of this article is to describe the consumer's decision-making process, present neuromarketing as a current trend in the field of marketing communications, and then discuss possible negative ethical aspects of neuromarketing.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Conference Proceedings the 12th Annual International Bata Conference for Ph.D. Students and Young Researchers
ISBN
978-80-7454-592-4
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
118-127
Publisher name
Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Place of publication
Zlín
Event location
Zlín
Event date
Apr 28, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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