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ETHICAL ASPECTS OF NEUROMARKETING

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43874605" target="_blank" >RIV/70883521:28120/16:43874605 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    ETHICAL ASPECTS OF NEUROMARKETING

  • Original language description

    Due to the development of new technologies and new neuroscience findings, the desire to understand the brain of the consumer is increasing. Methods of neuromarketing can be used to identify the needs and wishes of consumers. The acquired information can then be applied to marketing, which helps to persuade, inform or influence current and also potential customers. The main aim of this article is to describe the consumer's decision-making process, present neuromarketing as a current trend in the field of marketing communications, and then discuss possible negative ethical aspects of neuromarketing.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2016

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Conference Proceedings the 12th Annual International Bata Conference for Ph.D. Students and Young Researchers

  • ISBN

    978-80-7454-592-4

  • ISSN

  • e-ISSN

  • Number of pages

    10

  • Pages from-to

    118-127

  • Publisher name

    Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky

  • Place of publication

    Zlín

  • Event location

    Zlín

  • Event date

    Apr 28, 2016

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article