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Use of Concept Maps in eLearning Course

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17450%2F12%3AA130176L" target="_blank" >RIV/61988987:17450/12:A130176L - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Use of Concept Maps in eLearning Course

  • Original language description

    The paper describes the analysis, design, development, implementation and evaluation of an eLearning course of internet marketing. The concept maps were used in the course for easier understanding of extensive and complex issues of internet marketing. Their use allowed not only a representation of different areas and features of internet marketing but especially the links between them. The Kirkpatrick's four levels model was used to evaluate the course. Course participants expressed a very positive opinion especially in terms of the use of the concept maps. The conducted survey proved, that the concept maps were a great help in understanding the complex structure of internet marketing.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AM - Pedagogy and education

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    O - Projekt operacniho programu

Others

  • Publication year

    2012

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of the 2012 ICTE Annual Conference

  • ISBN

    978-80-7368-979-7

  • ISSN

  • e-ISSN

  • Number of pages

    8

  • Pages from-to

    95-102

  • Publisher name

    Ostravská univerzita v Ostravě

  • Place of publication

    Ostrava

  • Event location

    Rožnov pod Radhoštěm

  • Event date

    Jan 1, 2012

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article