PUBLICITY OF TECHNOLOGICAL PROJECTS, TOPICS AND INNOVATIONS BY POSTERS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17450%2F16%3AA1701JXC" target="_blank" >RIV/61988987:17450/16:A1701JXC - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
PUBLICITY OF TECHNOLOGICAL PROJECTS, TOPICS AND INNOVATIONS BY POSTERS
Original language description
The paper deals with the publicity and the issue of advertisements for the area of technologies as it was within the project The Windows of Science Wide Open. CZ1.07/2.3.00/45.0004. There are principles of creation and impact of advertisements for technologies and its law and society aspects. It comments secondary impact of the retail chain advertisement to the value of creative work. The paper put the stress on the necessity of the scientist and technologists? activities for increasing of social status of technological fields in the company. The advertisements and advertising campaigns can inspire the human being. Explanation of the principles of the topic that is very important phenomena for promotion of engineers? work and scientists ?work.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
AM - Pedagogy and education
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Present Day Trends of Innovations 6
ISBN
978-83-60571-43-9
Number of pages of the result
8
Pages from-to
202-209
Number of pages of the book
241
Publisher name
Printing Houze of Lomza State University of Applied Sciences
Place of publication
Lomza
UT code for WoS chapter
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