Digital Mythologies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17450%2F25%3AA2603BP2" target="_blank" >RIV/61988987:17450/25:A2603BP2 - isvavai.cz</a>
Alternative codes found
RIV/62156489:43110/25:43927281
Result on the web
<a href="https://link.springer.com/10.1007/s12115-025-01125-5" target="_blank" >https://link.springer.com/10.1007/s12115-025-01125-5</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/s12115-025-01125-5" target="_blank" >10.1007/s12115-025-01125-5</a>
Alternative languages
Result language
angličtina
Original language name
Digital Mythologies
Original language description
This study presents a research manifesto aimed at opening a new field of inquiry: digital mythology as a form of ideological structure in the era of artificial intelligence (AI). Rather than cataloguing specific digital myths, the article serves as a <jats:italic>prolegomenon</jats:italic>—a call for interdisciplinary investigation into how digital technologies, algorithms, and "onlife" environments reshape cultural narratives, symbolism, and collective imagination. The text is also directed at professionals in STEM fields who may not yet be familiar with cultural theory or theories of ideology. To that end, the authors explain the foundational approaches of Barthes, Marx, Althusser, and Jameson, demonstrating their relevance for critically engaging with contemporary technological discourse. The study further distinguishes between industrial and digital mythology, highlighting the specific features of algorithmic narratives, including the role of AI in reproducing hegemonic ideologies. Particular attention is given to the myth of AI objectivity and to the question of how digital myth-making processes differ from earlier forms of ideological reality construction. The result is a conceptual framework for future research that bridges political philosophy, sociology, and media studies within the context of digital transformation and its broader social significance.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50600 - Political science
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
SOCIETY
ISSN
0147-2011
e-ISSN
1936-4725
Volume of the periodical
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Issue of the periodical within the volume
5
Country of publishing house
US - UNITED STATES
Number of pages
10
Pages from-to
677-686
UT code for WoS article
001532166400001
EID of the result in the Scopus database
2-s2.0-105011203785