Fuzzy tool for customer satisfaction analysis in CRM systems

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17610%2F13%3AA14017U4" target="_blank" >RIV/61988987:17610/13:A14017U4 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Fuzzy tool for customer satisfaction analysis in CRM systems
Original language description
Nowadays, the concept of CRM systems is very popular. Important aspect of CRM system is customer satisfaction analysis which evaluates customer preferences using questionnaire survey. Currently, there are two main approaches for customer satisfaction analysis. Rough set approach uses decision rules for evaluation of customer preferences. Based on this approach the fuzzy tool for customer analysis is proposed. Fuzzy tool consists of expert system with knowledge base and evaluates questionnaire answers collected from customers. Evaluated results of customer satisfaction analysis are processed and visualized. The proposed fuzzy tool is verified on specific example.
Czech name
—
Czech description
—

Project
<a href="/en/project/ED1.1.00%2F02.0070" target="_blank" >ED1.1.00/02.0070: IT4Innovations Centre of Excellence</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of 36th International Conference on Telecommunications and Signal Processing (TSP)
ISBN
9781479904044
ISSN
—
e-ISSN
—
Number of pages
4
Pages from-to
11-14
Publisher name
Faculty of Electrical Engineering and Communication, Brno University of Technology
Place of publication
Brno
Event location
Řím
Event date
Jul 2, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—

Similar results(10)