ANALYZING THE EFFECTIVENESS OF MARKETING COMMUNICATION WITHIN THE FACULTY OF MINING AND GEOLOGY, VŠB-TU OSTRAVA AND VERIFYING HYPOTHESES
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F13%3A86086187" target="_blank" >RIV/61989100:27350/13:86086187 - isvavai.cz</a>
Result on the web
<a href="http://www.asers.eu/asers_files/jres/JRES%20Volume%20IV%20Issue%206%202013.pdf" target="_blank" >http://www.asers.eu/asers_files/jres/JRES%20Volume%20IV%20Issue%206%202013.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
ANALYZING THE EFFECTIVENESS OF MARKETING COMMUNICATION WITHIN THE FACULTY OF MINING AND GEOLOGY, VŠB-TU OSTRAVA AND VERIFYING HYPOTHESES
Original language description
University managers face dynamic changes of environment which constraints them to innovate current approaches to managing the communication and to implement such a marketing approach into the management system that requires a high-quality communication mix created on the basis of marketing research. This article deals with results of the questionnaire survey performed in newly enrolled students of the Faculty of mining and geology, VŠB-TU Ostrava. The questionnaire survey was focused on reasons and motives which lead students to attend the faculty as well as on learning those elements of the communication mix which are privileged by students and which affect them within choosing the course, faculty and school. The article also contains defined and tested hypotheses which either confirm or disconfirm premises, defined by the authors. Results of the survey analyzed shall become the basis for suggesting the ideal communication mix which may be utilized by the school management in order to
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Research in Educational Sciences
ISSN
2068-8407
e-ISSN
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Volume of the periodical
IV
Issue of the periodical within the volume
6
Country of publishing house
RO - ROMANIA
Number of pages
14
Pages from-to
57-70
UT code for WoS article
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EID of the result in the Scopus database
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