Design of a spa resort micro-logistical model

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F16%3A86100190" target="_blank" >RIV/61989100:27350/16:86100190 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.14505/jemt.v7.3(15).19" target="_blank" >http://dx.doi.org/10.14505/jemt.v7.3(15).19</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.14505/jemt.v7.3(15).19" target="_blank" >10.14505/jemt.v7.3(15).19</a>

Result language

angličtina

Original language name

Design of a spa resort micro-logistical model

Original language description

The paper presents a novel approach to managing spa resort through micro-logistical model, using strategic planning, including the calculation of population development and of target customer groups using regression analysis. The paper proposes also a marketing plan for a new spa center, using marketing tools as part of the executive plan.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of environmental management and tourism

ISSN

2068-7729

e-ISSN

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Volume of the periodical

7

Issue of the periodical within the volume

3

Country of publishing house

RO - ROMANIA

Number of pages

12

Pages from-to

526-537

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85005951153