Novel approach to shopping experience
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F17%3A10236053" target="_blank" >RIV/61989100:27350/17:10236053 - isvavai.cz</a>
Alternative codes found
RIV/68407700:21230/17:00348294
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Novel approach to shopping experience
Original language description
The paper deals with application of new technologies for virtual shopping which is a part of the international project titled Internet of Things in Future Stores. The project aims to bring many novelties from the field of automatic identification and smart sensors into the shopping processes. One of the project results is also a retail store model created in 3D, designed to go through using virtual reality. The main purpose of this concept is to bring buyers a whole new look and experience of shopping compared to regular e-shops. Besides the experience for the consumer, the scientific potential is also hidden in this result. By analyzing the movement of individual shoppers in a virtual store, we can monitor their behavior, whether they shop in groups, where they look while shopping and which paths they take. Additionally, the virtual store model can be easily customized based on customer behavior analysis and serves as a product placement and arrangement of store layout tool.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Result continuities
Project
<a href="/en/project/TF03000053" target="_blank" >TF03000053: IoT Based Intelligent Store</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
MobiQuitous 2017 : proceedings of the 14th EAI international conference on mobile and ubiquitous systems: computing, networking and services : November 7-10, 2017, Melbourne, Australia
ISBN
978-1-4503-5368-7
ISSN
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e-ISSN
neuvedeno
Number of pages
2
Pages from-to
1-2
Publisher name
ACM
Place of publication
New York
Event location
Melbourne
Event date
Nov 7, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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