MARKETING INNOVATIONS IN INDUSTRIAL FIRMS

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27360%2F13%3A86089208" target="_blank" >RIV/61989100:27360/13:86089208 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
MARKETING INNOVATIONS IN INDUSTRIAL FIRMS
Original language description
Based on the influence of the environment, which acts on the companies, whether in a positive or negative sense, companies are forced to process information, adapt to the market and achieve a variety of changes, such as developmental processes in the company. All changes begin after some stimulus, an idea that will help to develop the innovation process, and the result should be a competitive advantage of the company. The emergence of a thought is caused by the environment, whether impulse of customers,competitors, the media, but also on the basis of the activities of employees in the company. Flexible and high-quality innovative policy is fundamental for the development of companies in a hyper-competitive environment. Countries with advanced innovative politics are more successful in a global scale. This article explores marketing innovations in industrial firms as for their benefits that further affect competitiveness of the companies.
Czech name
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Czech description
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
METAL 2013 : 22nd International Conference on Metallurgy and Materials : conference proceedings : May 15th - 17th 2013, Hotel Voronez I, Brno Czech Republic, EU [CD-ROM]
ISBN
978-80-87294-41-3
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
2029-2035
Publisher name
Tanger
Place of publication
Ostrava
Event location
Brno
Event date
May 15, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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