A Probabilistic Approach to Setting Weights in a Weighted-Average Product Evaluation

Result code in IS VaVaI

RIV/61989100:27360/16:86098786 - isvavai.cz

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

A Probabilistic Approach to Setting Weights in a Weighted-Average Product Evaluation

Original language description

This paper presents a procedure that estimates how markets perceive a product. A weighted-average approach is used as a model for the product perception. Since this approach requires weights to be assigned to product features, and the weights are unknown and vary among customers, the procedure focuses on estimating expected weights of the entire market - such weights are representative weights. The estimation is performed by constructing a confidence interval for the weights. Further, a more accurate location of the weights in the interval is proposed.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

JS - Reliability and quality management, industrial testing

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Economic Computation and Economic Cybernetics Studies and Research

ISSN

0424-267X

e-ISSN

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Volume of the periodical

50

Issue of the periodical within the volume

4

Country of publishing house

RO - ROMANIA

Number of pages

20

Pages from-to

267-286

UT code for WoS article

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EID of the result in the Scopus database

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