The New Economy and Customer Relationship Management

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F08%3A00018477" target="_blank" >RIV/61989100:27510/08:00018477 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The New Economy and Customer Relationship Management

Original language description

This study focuses on identifying trends and a change expected in the market and evaluates the effects of these changes both in terms of forcing companies to adapt and in terms of the competitive advantages generated by the changes. Competitiveness is presented in the context of current management thought, in the form of one of the new conceptions of customer relations management (CRM), whose aim is to create a business paradigm leading to prosperity.

Czech name

Nová ekonomika a řízení vztahů se zákazníkem

Czech description

Tato studie se zaměřuje na identifikaci trendů a očekávané změny na trhu a zhodnocuje efekty těchto změn, obojí v podmínkách sílících společností a v podmínkách konkurenceschopných společností vytvořených změnami.

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

<a href="/en/project/GA402%2F05%2F0140" target="_blank" >GA402/05/0140: Methodology of Relationship Management and its position in Strategic Marketing and CRM. Advantages and utilization in practise</a><br>

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2008

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Ekonomické rozhľady

ISSN

0323-262X

e-ISSN

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Volume of the periodical

37

Issue of the periodical within the volume

1

Country of publishing house

SK - SLOVAKIA

Number of pages

12

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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