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The New Economy and Customer Relationship Management

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F08%3A00018477" target="_blank" >RIV/61989100:27510/08:00018477 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The New Economy and Customer Relationship Management

  • Original language description

    This study focuses on identifying trends and a change expected in the market and evaluates the effects of these changes both in terms of forcing companies to adapt and in terms of the competitive advantages generated by the changes. Competitiveness is presented in the context of current management thought, in the form of one of the new conceptions of customer relations management (CRM), whose aim is to create a business paradigm leading to prosperity.

  • Czech name

    Nová ekonomika a řízení vztahů se zákazníkem

  • Czech description

    Tato studie se zaměřuje na identifikaci trendů a očekávané změny na trhu a zhodnocuje efekty těchto změn, obojí v podmínkách sílících společností a v podmínkách konkurenceschopných společností vytvořených změnami.

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

    <a href="/en/project/GA402%2F05%2F0140" target="_blank" >GA402/05/0140: Methodology of Relationship Management and its position in Strategic Marketing and CRM. Advantages and utilization in practise</a><br>

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2008

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Ekonomické rozhľady

  • ISSN

    0323-262X

  • e-ISSN

  • Volume of the periodical

    37

  • Issue of the periodical within the volume

    1

  • Country of publishing house

    SK - SLOVAKIA

  • Number of pages

    12

  • Pages from-to

  • UT code for WoS article

  • EID of the result in the Scopus database