The Information Sources for the Company Decision Making by Buying New Copmany Vehicles with regard to Electric Vehicles

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F12%3A10225354" target="_blank" >RIV/61989100:27510/12:10225354 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Information Sources for the Company Decision Making by Buying New Copmany Vehicles with regard to Electric Vehicles
Original language description
The current period is characterized by an exceptionally high increase in production and use of cars, increase of gas consumption and significant changes of climatic conditions. One of the possible ways of solutions, not only environmental but also economic problems, is utilization of electric-powered cars. The enlargement of the electric vehicles use as a new and untested technology market is necessary to be supported by marketing activities. This article offers a model of marketing communication to promote the expansion of electric cars to organizations, based on the marketing research, which was held in Czech Republic in 2010. The main objective of the article is to specify marketing communication tools, which are used by purchase decision of membersof decision making unit and identify proper communication sources of marketing stimuli to promote usage of electric vehicles in organizations.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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