Food Quality Labels; Insights from Customers in Two Selected European Countries

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F12%3A86080293" target="_blank" >RIV/61989100:27510/12:86080293 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Food Quality Labels; Insights from Customers in Two Selected European Countries
Original language description
The paper deals with insight from customers in the Czech Republic and in Iceland into food quality labels. The aim of the paper is to compare customer attitudes from both countries and to show how quality labels are familiar to customers, how they are perceived, and if customers have interest in this topic. The paper is also focused on willingness of customers to pay a higher price for products certified with quality labels. The method of analysis, questioning, synthesis and deduction were used for research aims fulfilment. Theoretical part of the paper gives the definitions of food quality and quality labels. Further, selected food product quality labels in the Czech Republic and in Iceland are specified. In the next part, the results of marketing research are presented. A total of 267 respondents, 150 of Czech and 117 of Icelandic, were interviewed. For research results analysis, statistical methods including Pearson´s chi?square test of independence, Pearson´s coefficient of conting
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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