Consumers' attitudes towards food quality labels in selected European Union countries.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86097802" target="_blank" >RIV/61989100:27510/16:86097802 - isvavai.cz</a>
Result on the web
<a href="https://www.ekf.vsb.cz/export/sites/ekf/icei/.content/galerie-dokumentu/ICEI-2016_Sbornik_Komplet_Web_FINAL.pdf" target="_blank" >https://www.ekf.vsb.cz/export/sites/ekf/icei/.content/galerie-dokumentu/ICEI-2016_Sbornik_Komplet_Web_FINAL.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Consumers' attitudes towards food quality labels in selected European Union countries.
Original language description
The aim of the paper is to compare the insight from consumers into food quality labels in selected countries of the European Union - the Czech Republic and the United Kingdom and to show how consumers are familiar with quality labels, how they are perceived, and if they have influence to food products purchases. In the first part of the paper, the term "quality label" is defined and food quality labels in the Czech Republic and the United Kingdom are introduced. In the next part, the results of marketing research are presented. A total of 350 respondents, 200 of Czech and 150 from the United Kingdom were interviewed. Two Czech national labels, two British national labels and three labels included in the European Union quality scheme were chosen as the objects of the research. Pearson s Chi-square test of independence was calculatedto determine whether significant differences do exist in the way consumers perceive the food quality labels based on their socio-demographic characteristics.
Czech name
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Czech description
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Project
<a href="/en/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 3rd International Conference on European Integration 2016 : ICEI 2016 : [Part 1-2] : May 19-20, 2016, Ostrava, Czech Republic
ISBN
978-80-248-3911-0
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
1068-1077
Publisher name
VŠB - Technická univerzita Ostrava
Place of publication
Ostrava
Event location
Ostrava
Event date
May 19, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000387986300120

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