The Size of an Enterprise and Enhancing Innovation Potential

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F12%3A86083051" target="_blank" >RIV/61989100:27510/12:86083051 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Size of an Enterprise and Enhancing Innovation Potential
Original language description
In case an enterprise focuses on realization of technical innovations, it can implement offensive or defensive innovation strategies. An enterprise, which implements offensive strategies, often dictates the direction of technical development to the wholebranch. Typically it concerns market leaders or second tier firms in a certain industry branch, which offer a product of a highest level for a certain target audience. On the other hand, a company that implements defensive strategy uses the results of technical development and realizes its growing. This strategy is typically implemented by firms, which do not posses their own research and development or their level is low. They offer a product of an average technical level for a broad range of customers. Existential problems force enterprises to do quick and often short term steps, for instance reducing the costs, limiting the production capacities, relying on the size of an enterprise etc. How can one focus in such conditions and at t
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 7th European Conference on Innovation and Entrepreneurship : Escola Superior de Gestao e Tecnologia, Instituto Politécnico de Santarém, Portugal, 20-21 September 2012
ISBN
978-1-908272-68-3
ISSN
2049-1050
e-ISSN
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Number of pages
2
Pages from-to
54-55
Publisher name
Academic Publishing International
Place of publication
Reading
Event location
Santarém
Event date
Sep 20, 2012
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000321565500051

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