The Blue Ocean Strategy in Low cost tranmsport

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F12%3A86084362" target="_blank" >RIV/61989100:27510/12:86084362 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Strategie modrého oceánu v cestovním ruchu a letecké dopravě

Original language description

Tourism and air transport are the sectors that are of importance in the current dynamic turbulent world, as people seek to service of these industries in order to their regeneration and relaxation of the organism. In the current world the Red Oceans arepredominantly strategies, in which the prospects for profit and growth are greatly limited. Tourism and air transport services as such belong to sectors with clearly defined limits but they offer non-used market space in which it would be possible to apply the Blue Ocean strategy. Using the research publications of secondary analyses and survey, the authors have applied the theory of the Blue Ocean on low-cost air transport. The paper deals with the Red and Blue Oceans in tourism in turn in the air transport sector. The aim is to provide a new perspective on the service of tourism and air transport.

Czech name

Strategie modrého oceánu v cestovním ruchu a letecké dopravě

Czech description

Tourism and air transport are the sectors that are of importance in the current dynamic turbulent world, as people seek to service of these industries in order to their regeneration and relaxation of the organism. In the current world the Red Oceans arepredominantly strategies, in which the prospects for profit and growth are greatly limited. Tourism and air transport services as such belong to sectors with clearly defined limits but they offer non-used market space in which it would be possible to apply the Blue Ocean strategy. Using the research publications of secondary analyses and survey, the authors have applied the theory of the Blue Ocean on low-cost air transport. The paper deals with the Red and Blue Oceans in tourism in turn in the air transport sector. The aim is to provide a new perspective on the service of tourism and air transport.

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2012

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Ekonomicko-manažérské spektrum

ISSN

1337-0839

e-ISSN

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Volume of the periodical

2/2011

Issue of the periodical within the volume

5

Country of publishing house

SK - SLOVAKIA

Number of pages

6

Pages from-to

12-17

UT code for WoS article

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EID of the result in the Scopus database

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