The Impact of Blue Ocean Strategy in the Low-cost Transport
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F12%3A86084363" target="_blank" >RIV/61989100:27510/12:86084363 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Impact of Blue Ocean Strategy in the Low-cost Transport
Original language description
The article deals with the impact of Red and Blue ocean strategies on the low-cost transport. Suddenly the environment has become dynamic and turbulent and the changes on the market space have brought about bigger competition and companies are searchingpredominantly strategies in which the prospects for profit and growth are available. The aim of the article is to provide the impact of Blue Oceans and changes on the market space on the lowcost transport. Therefore, the authors, by means of research andsecondary analysis and low-cost transport market survey, have applied the theory of Red and Blue Oceans to the aviation, especially to the low-cost transport. By reason of the development of low cost air travel and competition from nearby airports, regional airports with a sufficient potential, cannot not defend from cooperating with low cost carriers. Therefore it is necessary for the airport to develop infrastructure for non-aviation activities such as parking, car rental, retail spac
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Solid-State and Integrated Circuit : selected, peer reviewed papers from the 2012 International Conference on Solid-State and Integrated Circuit (ICSIC 2012) : March 17-18, 2012 Singapore
ISBN
978-981-07-1711-7
ISSN
2010-460X
e-ISSN
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Number of pages
5
Pages from-to
40-44
Publisher name
IACSIT Press
Place of publication
Singapur
Event location
Singapur
Event date
Mar 17, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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