Potential Customer Typology for Entrance on Powdery Painting Market

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F12%3A86084714" target="_blank" >RIV/61989100:27510/12:86084714 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Potential Customer Typology for Entrance on Powdery Painting Market
Original language description
The contribution is based on case study. Local powdery paintshop was originally intended for mother´s company. The necessity to build new modern facility has called out the need for demand from external environment. Paintshop as a newcomer should enter the highly competitive market. The potential customers have been namely recruited from metal processing companies and companies from car industry which produce on large series. Dimensions of semi-finished products and distance of potential customer domicile from paintshop site (maximum is 100 km because of logistic reasons) were other restrictive conditions. Based on these limitations exploratory research was conducted. 100 qualified companies were asked about their behaviour and preferences. Research goal was to define the most suitable type of potential customers for building business contact. Data analysis included hypothesis testing and cluster analysis.
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
METAL 2012 : 21st International Conference on Metallurgy and Materials : conference proceedings
ISBN
978-80-87294-31-4
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
1620-1625
Publisher name
Tanger
Place of publication
Ostrava
Event location
Brno
Event date
May 23, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000318506500252

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