Media and Regional Capitals in the Czech Republic: A Quantitative Perspective

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F13%3A86086804" target="_blank" >RIV/61989100:27510/13:86086804 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Media and Regional Capitals in the Czech Republic: A Quantitative Perspective
Original language description
Marketing environment of any entity is created by demographic, economic, legislative, social, natural and technological domains. All of them represent mutually interconnected systems. Albeit territorial marketing suffers from numerous methodological misunderstandings so far, marketing milieu of individual towns and regions is affected by the very same systems as mentioned above. Media can be treated as one of the most important determinants shaping the marketing environment of territorial units. The situation is even more intriguing in transition/post-transition countries, among which Czech Republic can be ranked. There are only little doubts that topics appearing in media co-determine the formation of mental maps and subsequently also socioeconomic developments in individual territories. Nonetheless, taking into account the scope of this article, our attention will be focused on contributions in national TV coverage, which are related to individual regional metropolises in the Czech R
Czech name
—
Czech description
—

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Liberec Economic Forum 2013 : proceedings of the 11th international conference : 16th-17th September, Sychrov, Czech Republic, EU
ISBN
978-80-7372-953-0
ISSN
—
e-ISSN
—
Number of pages
10
Pages from-to
532-541
Publisher name
Technical University of Liberec
Place of publication
Liberec
Event location
Sychrov
Event date
Sep 16, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000333936300055

Similar results(10)