Territorial Marketing in the Czech Republic: Between Path-Dependency and Learning.
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F11%3A86082508" target="_blank" >RIV/61989100:27510/11:86082508 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Territorial Marketing in the Czech Republic: Between Path-Dependency and Learning.
Original language description
There are numerous obscurities connected with territorial marketing. Substantial misunderstandings can occur since this concept was labeled by different notions so far. Naturally, the same ? with even higher intensity ? holds true for transition/post-transition economies. Satisfactory definition of territorial marketing becomes increasingly complicated task also due to the fact that municipality/region represents much more complex unit than enterprise itself. Common signs of territorial marketing can bethus found rather in used instruments, methods, concepts or common objectives. The main objective of the paper is to provide the insight into the practice of territorial marketing in the Czech Republic, which is a typical post-transition country. Our research was accomplished in the municipalities of Moravian-Silesian region, South Moravian and Vysočina regions as these NUTS III self-governing territories embody all principal functional characteristics of Czech regions. As it is shown,
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 10th International Conference Liberec Economic Forum 2011
ISBN
978-80-7372-755-0
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
439-447
Publisher name
TU Liberec
Place of publication
Liberec
Event location
Liberec, Ekonomická fakulta, TUL
Event date
Sep 19, 2011
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000300261200047