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Territorial Marketing in the Czech Republic: Between Path-Dependency and Learning.

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F11%3A86082508" target="_blank" >RIV/61989100:27510/11:86082508 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Territorial Marketing in the Czech Republic: Between Path-Dependency and Learning.

  • Original language description

    There are numerous obscurities connected with territorial marketing. Substantial misunderstandings can occur since this concept was labeled by different notions so far. Naturally, the same ? with even higher intensity ? holds true for transition/post-transition economies. Satisfactory definition of territorial marketing becomes increasingly complicated task also due to the fact that municipality/region represents much more complex unit than enterprise itself. Common signs of territorial marketing can bethus found rather in used instruments, methods, concepts or common objectives. The main objective of the paper is to provide the insight into the practice of territorial marketing in the Czech Republic, which is a typical post-transition country. Our research was accomplished in the municipalities of Moravian-Silesian region, South Moravian and Vysočina regions as these NUTS III self-governing territories embody all principal functional characteristics of Czech regions. As it is shown,

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2011

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of the 10th International Conference Liberec Economic Forum 2011

  • ISBN

    978-80-7372-755-0

  • ISSN

  • e-ISSN

  • Number of pages

    9

  • Pages from-to

    439-447

  • Publisher name

    TU Liberec

  • Place of publication

    Liberec

  • Event location

    Liberec, Ekonomická fakulta, TUL

  • Event date

    Sep 19, 2011

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    000300261200047