MCDM Methods in Practice: Determining Importance of PESTEL Analysis Criteria
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F14%3A86090663" target="_blank" >RIV/61989100:27510/14:86090663 - isvavai.cz</a>
Result on the web
<a href="http://msed.vse.cz/msed_2014/article/362-Dockalikova-Iveta-paper.pdf" target="_blank" >http://msed.vse.cz/msed_2014/article/362-Dockalikova-Iveta-paper.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
MCDM Methods in Practice: Determining Importance of PESTEL Analysis Criteria
Original language description
Today, significant aspects of a business environment in which many companies operate represent turbulence and continuous globalization, one of the most significant competitive advantages is also the quality of decision making processes especially from the perspective of adequate integration of risk and uncertainty into these processes. A company which wants to survive and successfully develop is forced to deal with development trends which are influencing the company and its outside environment. Continuous changes in micro and macro perspectives create the necessity to constantly search for ways to ensure that the company succeeds at the market. This paper presents a comprehensive framework for the analysis and evaluation of various factors necessary in order to begin the company?s expansion. This task is quite difficult and it is necessary to consider and efficiently analyze factors of macro environment by utilizing PESTEL analysis. Main aim of this paper is to execute an analysis of
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
The 8th International Days of Statistics and Economics : conference proceedings : September 11-13, 2014, Prague, Czech Republic
ISBN
978-80-87990-02-5
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
334-344
Publisher name
Melandrium
Place of publication
Slaný
Event location
Praha
Event date
Sep 11, 2014
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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