Television and Advertising
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F14%3A86091832" target="_blank" >RIV/61989100:27510/14:86091832 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Television and Advertising
Original language description
This article deals with the basic aspects of television advertising operation on the Czech media market. For most of the media (especially private) advertising means the basic source of financing and it also represents the basic element endeavoring to attract the final consumer's senses. Television has an influence on its viewers it has become a communication media appropriate for reaching as large as possible amount of population. It is ideal for conveying the emotions it is particularly able immediately and strongly to influence opinions of large numbers of the public, since through it is possible to catch both sound and picture. Digitalization of television broadcasting contributed to the fragmentation of to that time already shattered media marketand the ban on advertising would considerably complicate financing the Czech television functioning. This paper is aimed at describing and evaluating the types of television advertising, advertising space, and the weaknesses of television
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Znalosti pro tržní praxi 2014 média a komunikace v 21. století : sborník z mezinárodní vědecké konference, konané 11. - 12. září 2014 v Olomouci
ISBN
978-80-87533-07-9
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
515-523
Publisher name
Societas Scientiarum Olomucensis II.
Place of publication
Olomouc
Event location
Olomouc
Event date
Sep 11, 2014
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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