Generation Y: Online shopping behaviour of the secondary school and university students
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F15%3A86090687" target="_blank" >RIV/61989100:27510/15:86090687 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.11118/actaun201563020567" target="_blank" >http://dx.doi.org/10.11118/actaun201563020567</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun201563020567" target="_blank" >10.11118/actaun201563020567</a>
Alternative languages
Result language
angličtina
Original language name
Generation Y: Online shopping behaviour of the secondary school and university students
Original language description
This paper presents the results of primary research which was focused on specifics of online shopping in the segment of secondary school and university students. This segment is a part of one generational cohort - Generation Y which has its own specificsand characteristics. The main objective is to describe some aspects of shopping orientations of this segment, especially in the online environment. The research results show that young Generation Y individuals prefer online sources of information, mainly price comparison website Heureka.cz and online shop websites. When they choose online retailer they mostly take notice of the quality of information about products and the reviews of former customers and online shop comments. As the best benefit onlineshop can offer they regard short time benefits as a free delivery and a gift to an order.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
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Volume of the periodical
63
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
9
Pages from-to
567-575
UT code for WoS article
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EID of the result in the Scopus database
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