Utilization of WINGS Method in Corporate Social Responsibility
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F15%3A86094238" target="_blank" >RIV/61989100:27510/15:86094238 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Utilization of WINGS Method in Corporate Social Responsibility
Original language description
Nowadays, Corporate Social Responsibility has become an integral part of many organizations. CSR can be generally understood as a willing obedience of responsible behaviour and social engagement at regional, state and global level, as well. A broad thematic range of the CSR concept interconnecting a large quantity of scientific fields and expert opinions lead to a terminological disunity resulting in many various definitions. An exact measurement is a very questionable and difficult task. The research examines the application of the WINGS method for the CSR performance measurement. Main goal of this paper is to identify possible relations among selected CSR activities from a managerial point of view according to results of WINGS method and determine key factors of successful CSR strategy for banking organizations. The WINGS method belongs to multiple-attribute decision-making methods (MADM methods) that are based on a usage of pairwise comparisons.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Financial Management of Firms and Financial Institutions : 10th international scientific conference : 7th - 8th September 2015, Ostrava, Czech Republic : proceedings. [Part I - IV]
ISBN
978-80-248-3865-6
ISSN
2336-162X
e-ISSN
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Number of pages
11
Pages from-to
1215 - 1225
Publisher name
VŠB - Technical University of Ostrava
Place of publication
Ostrava
Event location
Ostrava
Event date
Sep 7, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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