Utilization of DEMATEL and WINGS method in field of Corporate Social Responsibility

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86098153" target="_blank" >RIV/61989100:27510/16:86098153 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Utilization of DEMATEL and WINGS method in field of Corporate Social Responsibility

Original language description

Corporate Social Responsibility has become an integral part of many organizations. The CSR concept can be generally understood as a willing obedience of responsible behaviour and social engagement at regional, state and global level, as well. A broad thematic range of the CSR concept interconnecting a large quantity of scientific fields and expert opinions leads to a terminological disunity resulting in many various definitions. An exact measurement is a very questionable and difficult task. The main goal of this paper is to compare applications of DEMATEL and WINGS method used for the CSR performance measurement, identify possible relations among selected CSR activities from a managerial point of view according to results of those methods and determine key factors of successful CSR strategy for banking organizations. Both methods belong to multiple-attribute decision-making methods (MADM methods) that are based on a usage of pairwise comparisons. Results show that the economic field is the most important factor, while safety, ethical codes, ecological innovations, management and certifications, and employee welfare belong to the key CSR criteria.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Ekonomika a management

ISSN

1802-8934

e-ISSN

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Volume of the periodical

3/2016

Issue of the periodical within the volume

3

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

5

Pages from-to

1-5

UT code for WoS article

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EID of the result in the Scopus database

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