Multicriterial Decision Making Usage in the Mobile Phone Application Selection

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F15%3A86094659" target="_blank" >RIV/61989100:27510/15:86094659 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Multicriterial Decision Making Usage in the Mobile Phone Application Selection
Original language description
With the development of the market for mobile applications there is also a need to examine the needs of customers and with regard to their preference there is a need to modify companies offer. The aim of the paper is to determine the weights of individual factors that influence the customer's choice of new applications and thereby determine which factors companies should look for when planning their offers. For the investigation of these preferences is used method Analytical hierarchical Process (AHP). During the research the various factors that may affect the customer's choice of new mobile applications were compared. Using the methods of multi-criteria decision making are the properties of mobile applications selected to those that have the greatest importance in the acquisition of new applications. Comparing the alternatives with respect to individual criteria leading to the selection of alternatives that best meets customers' preferences.
Czech name
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Czech description
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Project
<a href="/en/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Financial Management of Firms and Financial Institutions : 10th international scientific conference : 7th - 8th September 2015, Ostrava, Czech Republic : proceedings. [Part I - IV]
ISBN
978-80-248-3865-6
ISSN
2336-162X
e-ISSN
neuvedeno
Number of pages
7
Pages from-to
1425-1431
Publisher name
VŠB - Technical University of Ostrava
Place of publication
Ostrava
Event location
Ostrava
Event date
Sep 7, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000376799500176

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