Shopping Typology of Generation Y in selected European Union Countries

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86097492" target="_blank" >RIV/61989100:27510/16:86097492 - isvavai.cz</a>
Result on the web
<a href="http://www.ekf.vsb.cz/export/sites/ekf/icei/.content/galerie-dokumentu/ICEI-2016_Sbornik_Komplet_Web_FINAL.pdf" target="_blank" >http://www.ekf.vsb.cz/export/sites/ekf/icei/.content/galerie-dokumentu/ICEI-2016_Sbornik_Komplet_Web_FINAL.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Shopping Typology of Generation Y in selected European Union Countries
Original language description
The main aim of this paper was to create a shopping typology of Generation Y in two European Union countries, the Czech Republic and Slovakia. Data were collected by questioning. Generation Y individuals of both countries served as a population for the survey. The sample consisted of 218 Generation Y individuals from the Czech Republic and 162 from Slovakia. The sample was chosen with the judgemental sampling. Several statistical methods were used to get the proper results, namely basic descriptive statistics, Pearson's χ2 and factor and cluster analyses as the main methods. As the result of the study several segments were determined separately in both countries. Although both countries are the members of the European Union and have long common history, some differences in typologies were found. Also various common characteristics were observed, e.g. the prevailing preference of online sources of information, tendency to shop online and reliance on own judgement before the choice of the product.
Czech name
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Czech description
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Project
<a href="/en/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 3rd International Conference on European Integration 2016 : ICEI 2016 : [Part 1-2] : May 19-20, 2016, Ostrava, Czech Republic
ISBN
978-80-248-3911-0
ISSN
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e-ISSN
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Number of pages
12
Pages from-to
443-454
Publisher name
VŠB - Technická univerzita Ostrava
Place of publication
Ostrava
Event location
Ostrava
Event date
May 19, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000387986300049

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