Generation Y Attitudes to Shopping: A Comparison of Czech Republic and Slovakia
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86094661" target="_blank" >RIV/61989100:27510/16:86094661 - isvavai.cz</a>
Result on the web
<a href="http://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=209&cp=" target="_blank" >http://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=209&cp=</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.7441/joc.2016.01.03" target="_blank" >10.7441/joc.2016.01.03</a>
Alternative languages
Result language
angličtina
Original language name
Generation Y Attitudes to Shopping: A Comparison of Czech Republic and Slovakia
Original language description
This paper presents the results of research focused on Generation Y behavior in two countries, Czech Republic and Slovakia. The main objective of this article is to describe basic characteristics of Generation Y general behavior as well as define specifics of shopping behavior of this generational cohort. Regarding to shopping behavior attitudes to retailers, brands, sales and discount offers were examined. The research was conducted in Czech Republic and Slovakia. People born between 1980 and 2000 known as Generation Y served as a population. The sample consisted of 380 respondents, 162 from Slovak Republic and 218 from Czech Republic. Results of analysis indicate that shopping is perceived as a leisure activity which brings fun and pleasure. A particular product is chosen before the shopping place. Approx. two thirds search information online, but quite a big group prefers both searching information and purchase offline. Brands are considered to be the symbols and guarantors of quality, but also uselessly expensive. A positive attitude to sales and discount offers was observed.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Competitiveness
ISSN
1804-171X
e-ISSN
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Volume of the periodical
8
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
17
Pages from-to
38-54
UT code for WoS article
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EID of the result in the Scopus database
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