Generation Y Consumers’ Attitudes to Food Quality Labels in the Czech Republic and the Slovak Republic.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86097805" target="_blank" >RIV/61989100:27510/16:86097805 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Generation Y Consumers’ Attitudes to Food Quality Labels in the Czech Republic and the Slovak Republic.
Original language description
Over the last decade, preference for higher-quality food is observed. Consumers have become more exacting in their food products choices and they show growing interest in product quality and its certification. The paper is devoted to the topic of branding food products with quality labels and explores the topic from generation Y consumers’ perspective. Members of this generation are the most powerful consumer group, because they have more disposable income than that of any previous generation. The aim of the paper is to identify and compare generation Y consumers’ attitudes toward food quality labels in the Czech Republic and the Slovak Republic with focus at analysing (1) the role of quality labels as indicator of a food quality, (2) quality labels awareness, and (3) perceived benefits of the labels. A total of 379 respondents of generation Y, 221 of Czech and 158 of Slovak were interviewed in online survey. The statistical analysis procedures including Chi–square test and Mann-Whitney U test were performed to discover relations between variables. Finally, the marketing implications of the topic are discussed.
Czech name
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Czech description
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Project
<a href="/en/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Marketing identity: brands we love – part II : proceedings from the international scientific conference : November 8-9, 2016, Trnava, Slovak Republic
ISBN
978-80-8105-841-7
ISSN
1339-5726
e-ISSN
neuvedeno
Number of pages
11
Pages from-to
308-318
Publisher name
University of SS. Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Trnava
Event date
Nov 8, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000405153400031

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