Generation Y's perception of product origin and its labelling in the context of food quality and safety

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F18%3A10240419" target="_blank" >RIV/61989100:27510/18:10240419 - isvavai.cz</a>

Result on the web

—

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Generation Y's perception of product origin and its labelling in the context of food quality and safety

Original language description

The aim of the paper is to identify and compare how Generation Y consumers from the Czech Republic, Slovak Republic and Poland perceive the product origin and its labelling in the context of food quality and safety. First, the theoretical background of food quality and safety, product origin, and food origin labels is discussed. The next section is devoted to the methodology of research followed by a discussion of research results. Data were collected via the online survey with 530 respondents of Generation Y. Chi-square test, Kruskal-Wallis test and Mann-Whitney U test were used to determine, whether consumer attitudes differ based on their country. Statistically significant difference between attention given to food products origin in purchase decision and respondents&apos; country was confirmed, the product origin is the most important for Poles. In comparison with Czechs and Slovaks, Poles have also stronger preference for domestic food products, believing them to be a higher quality than the foreign ones. In each respective country, awareness of food origin labels is low and their benefits are not sufficiently perceived. Statistically significant relations exist between the attitudes of Czechs and Poles as well as Slovaks and Poles, whereas there are no differences between the attitudes of Czechs and Slovaks.

Czech name

—

Czech description

—

Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

<a href="/en/project/EE2.3.20.0296" target="_blank" >EE2.3.20.0296: Research team for modelling of economic and financial processes at VSB-TU Ostrava</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Amfiteatru Economic

ISSN

1582-9146

e-ISSN

—

Volume of the periodical

20

Issue of the periodical within the volume

47

Country of publishing house

RO - ROMANIA

Number of pages

16

Pages from-to

46-61

UT code for WoS article

000427829800004

EID of the result in the Scopus database

2-s2.0-85041622010