Consumer preferences due to the quality and price

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F17%3A10238225" target="_blank" >RIV/61989100:27510/17:10238225 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

Preference spotřebitele vzhledem ke kvalitě a ceně

Original language description

In the current turbulent business surroundings, the quality plays a significant role in term of customer choice at buying a product or service. It is necessary to follow these customer preferences both in terms of the quality and in terms of the relation to the price. That means, how much a customer looks in buying at the quality and how much at the price. Social characteristics of a consumer (e.g. age, education etc.) can be in the terminology of DOE method considered as factors. The number of factors that influence the response and also the number of levels of these factors can be significant. It is therefore appropriate to test using the Taguchi DOE method, because the number of tests needed dramatically reduces. The Taguchi DOE method uses advanced statistical techniques (e.g. orthogonal systems, multi-factor ANOVA), so that the reproducibility of experiments using this method is unbeatable. The aim of this article is the explanation the process of applying of DOE method for a specific study.

Czech name

Preference spotřebitele vzhledem ke kvalitě a ceně

Czech description

In the current turbulent business surroundings, the quality plays a significant role in term of customer choice at buying a product or service. It is necessary to follow these customer preferences both in terms of the quality and in terms of the relation to the price. That means, how much a customer looks in buying at the quality and how much at the price. Social characteristics of a consumer (e.g. age, education etc.) can be in the terminology of DOE method considered as factors. The number of factors that influence the response and also the number of levels of these factors can be significant. It is therefore appropriate to test using the Taguchi DOE method, because the number of tests needed dramatically reduces. The Taguchi DOE method uses advanced statistical techniques (e.g. orthogonal systems, multi-factor ANOVA), so that the reproducibility of experiments using this method is unbeatable. The aim of this article is the explanation the process of applying of DOE method for a specific study.

Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Aktuálne problémy podnikovej sféry 2017 : zborník vedeckých prác : 17. – 18. mája 2017, Bratislava, Slovensko

ISBN

978-80-225-4422-1

ISSN

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e-ISSN

neuvedeno

Number of pages

7

Pages from-to

105-111

Publisher name

Ekonóm

Place of publication

Bratislava

Event location

Bratislava

Event date

May 17, 2017

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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